Feature · Purpose-built for logistics
The CRM built for freight forwarders.
Generic CRMs don't understand logistics. LogisticsPrizm CRM speaks your language — lanes, modes, shipment volumes, and carrier relationships. With AI lead scoring that knows which prospects will actually book.
AI lead scoring
Stop guessing which leads are worth pursuing.
Our AI scores every lead on a 0–100 scale using six logistics-specific factors.
Company revenue
0–20 ptsLarger companies ship more volume and have higher lifetime value. Revenue is enriched automatically from business databases.
Industry match
0–15 ptsThe AI learns which verticals convert best for your organization and prioritizes accordingly.
Engagement level
0–20 ptsTrack website visits, email opens, quote requests, and portal logins. High-engagement leads get prioritized.
Source quality
0–15 ptsReferrals and inbound RFQs convert at higher rates than cold lists. The AI weights each source by historical performance.
Shipment volume
0–15 ptsEstimated shipping volume based on company size, industry, and stated needs. High-volume shippers drive more revenue.
Recency
0–15 ptsRecent inquiries are worth more than stale leads. Scores decay over time, keeping your pipeline focused on active prospects.
Complete customer management
Every interaction, shipment, and document in one place.
Rich customer profiles
Company details, contact hierarchy, preferred lanes, rate agreements, shipment history, and communication log — unified in one profile. Know your customer before every interaction.
Full shipment history
Every quote, booking, and shipment tied to the customer record. Spot trends in volume, seasonal patterns, and preferred service types to proactively offer the right solutions.
Document management
Store bills of lading, commercial invoices, customs documents, and rate agreements directly on customer and shipment records. AI-powered OCR extracts key data automatically.
Integrated communication
Real-time chat, email tracking, and activity feed for every customer. Your whole team sees the same conversation history — no more "what did we tell this customer?"
From lead to booked shipment
Track every prospect through a logistics-specific pipeline.
Lead captured
AI scores and routes
Qualified
Needs assessed
Quote sent
AI-generated quote
Booked
Customer converted
Better lead conversion
Shorter sales cycle
Pipeline visibility
Leads fall through cracks
Why not Salesforce or HubSpot?
Generic CRMs need months of customization — and still won't understand freight.
| Capability | Generic CRMs | LogisticsPrizm CRM |
|---|---|---|
| Logistics lead scoring | Custom build required | Built-in, 6 factors |
| Lane & mode tracking | Not supported | Native support |
| Quote-to-shipment pipeline | Needs customization | Default workflow |
| Shipment history on contact | Integration needed | Automatic |
| Time to value | 3–6 months setup | Same day |
Last scroll. One decision.
Your Tuesday has fifteen tabs.
Tomorrow it has one.
Book a 20-minute demo. We'll load your lanes, your carriers, and your rate cards into a sandbox so you see what it feels like before you sign anything.
No credit card · Founding customer pricing through Q3 2026